When someone searches for a service "near me", Google often shows a map with a few local businesses before any website. Those listings come from Google Business Profile — a free tool that many businesses set up once and then forget.
Setting it up well
- Use your exact business name, without extra keywords
- Choose the most accurate primary category, then relevant secondary ones
- Add your correct address or service area, phone number and website
- Keep opening hours accurate, including holidays
- Complete verification so the profile can go live
Keeping it active
- Add real photos of your office, team and work
- Post updates about services and news
- Ask happy customers to leave genuine reviews
- Reply to reviews — positive and negative — politely and promptly
Consistency across the web
Make sure your name, address and phone number are identical on your website, profile and directories. Inconsistent details can confuse both customers and search engines.
This article is general information, not legal, tax or financial advice. Rules, limits and fees change — check the official portal or speak to us about your specific situation.