Why Registering Your Trademark Early Protects Your Business
Your brand name is an asset. Here's how trademark registration works, and why waiting can be expensive.
Certifications & Compliance
Protect your brand name and logo under the Trade Marks Act.
Overview
A trademark protects the name, logo, tagline or other mark that identifies your goods or services. Registration under the Trade Marks Act gives you exclusive rights to use the mark for the classes it is registered in, and a stronger legal position against misuse.
The process involves a search, filing in the correct classes, examination by the registry, publication in the Trade Marks Journal so others can oppose, and finally registration. You can use the ™ symbol once you have applied; ® can only be used after registration.
A registered trademark is valid for ten years and can be renewed indefinitely. It is also a business asset that can be licensed or assigned.
Who is this for?
Any business that wants to protect its name, logo or tagline.
How AAVKARSETU helps
Benefits
The right to use the mark for the registered goods or services.
A stronger basis to act against copying and infringement.
A registered mark can be valued, licensed or assigned.
Online platforms often ask for trademark proof for brand protection programmes.
What's included
Documents
The exact list depends on your business type and situation — we share a checklist specific to you.
Process
We understand your business and confirm that trademark registration is the right fit.
Tell us where your business stands today.
We map the requirements, documents and due dates that apply.
We prepare, file or coordinate the work and keep records in order.
Final decisions on registrations, certifications, loans and grants rest with the authority, lender or programme concerned. We help you prepare and apply the right way.
FAQs
It varies widely. An application with no objection or opposition moves faster; objections, hearings and oppositions add time. You can use ™ while it is pending.
Goods and services are divided into classes. Your trademark is protected only for the classes you file in, so choosing correctly is important.
Descriptive or generic words are hard to register. Distinctive, invented or arbitrary names are much easier to protect.
You can file a reply to an examination objection, and contest an opposition through the prescribed process. We help you prepare these.
Your brand name is an asset. Here's how trademark registration works, and why waiting can be expensive.
Free consultation
Tell us about your business and we'll help you work out what it needs next.