You may spend months building your brand — a name, a logo, a reputation. Without trademark registration, it can be harder to stop someone else from using a similar name, and you could even be accused of infringing an older mark.
What a trademark protects
A trademark can be a name, logo, tagline, or a combination. Registration gives you exclusive rights to use the mark for the goods or services it is registered for, and a stronger position to act against misuse.
How the process works
- 1Search existing marks for anything similar
- 2Choose the right classes for your goods or services
- 3File the application — you can use the ™ symbol from here
- 4The registry examines it and may raise objections
- 5The mark is published so others can oppose it
- 6If there is no successful opposition, the mark is registered — then you can use ®
A registered trademark is valid for ten years and can be renewed.
Common mistakes
- Choosing a descriptive name that is hard to register
- Filing in the wrong class, leaving your actual business unprotected
- Using ® before registration, which is not permitted
This article is general information, not legal, tax or financial advice. Rules, limits and fees change — check the official portal or speak to us about your specific situation.